Blog
Product updates, practical guides and what we are learning about omnichannel communication.
The WhatsApp Business API (often shortened to WABA) is WhatsApp’s official solution for mid-sized to large businesses.
· 10 min read
Customers receive dozens of messages every day. The ones that win attention are not the most frequent, but the most credible, relevant, and easy to act on.
· 4 min read
RCS stands for Rich Communication Services, a next-generation messaging standard designed as the successor to SMS and MMS.
· 5 min read
explore what RCS is, how it differs from SMS, the key features of RCS for Business, real-world use cases, and how to get started. Whether you’re a business owner, marketer, or customer experience professional, this guide will help you choose the right messaging channel.
· 6 min read
Before you send a business message on WhatsApp, the customer has to agree to receive it. Here is how to collect that permission well.
· 2 min read
The 24-hour window decides what you can send a customer on WhatsApp, and when. Here is how it works in practice.
· 2 min read
Both carry the WhatsApp Business name, but they are built for different stages of a business. Here is how to choose.
· 3 min read
